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Yael Kimelman,born and raised in Tel Aviv, is the creator of “Life by B” – a website that provides an artful look at her views on style, fashion, food, music, beauty, travel and design.

“One might say fashion is my DNA. In her younger years, my grandmother – who’s still a fashion icon at 90 – worked as a fashion designer for a New York City brand. Growing up, I used to spend hours with my grandma: Carefully sketching outfit designs I wanted to own, playing with her shoes and dresses and adding that extra “bling” by accessorizing with her huge collection of jewelry, belts and scarves. For as long as I can remember, I have taken pleasure and pride in defining my personal style”.

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